Florida Blue's B2B
Internal User Portal
Redesign
Overview
Florida Blue, a leader in healthcare solutions, embarked on a strategic B2B project aimed at redesigning their internal user dashboard. This case study delves into the UX strategy and process, highlighting key milestones from the kickoff meeting with business stakeholders to the final stages of prototyping.
Original Designs
Kickoff Meeting with Stakeholders
The journey began with a collaborative kickoff meeting, fostering alignment between the UX team and Florida Blue’s business stakeholders. Discussions centered around understanding the pain points of the existing internal user portal and defining goals for the redesign. Establishing a shared vision ensured that the UX strategy would be tightly integrated with business objectives.
Research and Persona Building
A comprehensive research phase followed, encompassing an in-depth analysis of the current dashboard, competitor benchmarking, and industry best practices. Understanding the unique needs and pain points of internal users was crucial in informing the design decisions for the new portal. Personas were developed based on internal user roles, responsibilities, and pain points. This step humanized the design process, ensuring that the redesigned dashboard would cater to the specific needs and workflows of different user personas within the organization.
Early Wireframe
With insights gained from the kickoff meeting, the UX team initiated early wireframing. Low-fidelity prototypes were crafted to visualize initial concepts for the internal user portal redesign. This agile approach allowed for quick iterations, enabling stakeholders to visualize and provide feedback on the evolving design direction.
User Testing
Rigorous user testing became a pivotal phase to validate design decisions. Internal users interacted with prototypes, providing feedback on usability, information hierarchy, and overall user satisfaction. This iterative process allowed for refinements, addressing concerns and ensuring the internal user portal effectiveness.
Internal User Experience Impact
The redesigned internal user portal aimed at streamlining workflows, reducing cognitive load, and providing intuitive access to critical information. Enhanced data visualization and personalized features were integrated to cater to the diverse needs of internal users, promoting a more efficient and user-friendly experience.
Hi-Fidelity Designs
Conclusion
The redesigned internal user portal aimed at streamlining workflows, reducing cognitive load, and providing intuitive access to critical information. Enhanced data visualization and personalized features were integrated to cater to the diverse needs of internal users, promoting a more efficient and user-friendly experience.